COKE BRAND TV

The brief: Create a story about a Coke truth.

The idea: Students often drink Coke when cramming for tests because of the sugar and caffeine, and it tastes better than coffee. But what happens if a cramming student doesn’t drink his Coke and falls asleep right before the test?

My role: I concepted the idea with my partner, oversaw the production and post production, and created most of the book page designs and covers.

Copywriter: Brian Murphy
Director: Daniel Kleinman