Manscaped is known for their below the waist shaving products. So to introduce their new line of all over the body grooming products, in one campaign we thought it would be fun to play off the R-rated perception of Manscaped, and pixelate the body parts that the new line of products would cover.
In a second campaign, we used cleverly cropped body part imagery to draw attention to the new line of product coverage.

My role: I lead the team on this initiative - which entails concepting the ideas with my team, overseeing the photoshoot with photographer Chris Horbecker, and laying out the banners.

Manscaped was introducing a new body scrubber & body wash bundle, so I created a banner campaign with a few tongue-in-cheek headlines.
At the bottom are two screenshots from the Manscaped website.

My role: I lead the overall campaign for the initiative - working with designers and copywriters on the vision and execution, as well as overseeing the product and lifestyle photoshoots.