MANSCAPED MAGIC MAT
Manscaped makes men’s below-the-waist grooming tools. And using those tools can get a little messy. So Manscaped created a dual purpose newspaper called The Magic Mat for men to lay on the floor while shaving that can capture all the clippings, as well as entertain the user.
I was tasked with redesigning a new version of the The Magic Mat. Along with a team of writers, we concepted ads, articles and activities that you might find in a real newspaper, only with a Manscaped twist. It was a lot of fun, and a lot of work.
